Maven Clinic

Brand Designer III

Weekly What to Expect Refresh
2025-2026

Elle Abarca, Creative Director
Shweta Grampurohit, Product Design Director
Darcy Rim Nathanson, Brand Design Lead
Rachel Beiser, Product Design Lead
Laura Alejo, Illustrator

I helped lead the visual direction for Maven’s weekly baby/body experience, turning a legacy “fruit header” into a scalable system that combines fetal development, body changes, and metaphors in one cohesive language. Working closely with product and content, I defined how each week should feel and read in the UI so members quickly understand “what’s happening this week” without the visuals ever competing with clinical accuracy.

My contributions focused on the design system side: setting art direction, building the underlying illustration and icon standards, and shaping review workflows so an external illustrator could deliver at scale. I owned the briefs, style guides, and QA for 30+ weeks of baby and body art—making sure every asset was legible at header sizes, inclusive by default, and unmistakably Maven from week 4 through week 40.

GKO Philadelphia Identity
2025

Elle Abarca, Creative Director
Darcy Rim Nathanson, Brand Designer and Animator
Gab Cerami, Product Marketing
Breana Young, Product Marketing

I built the visual system for Maven’s Global Kickoff (GKO), interpreting the theme “Game On” into a vibrant, scalable brand language for leadership’s keynote. Drawing inspiration from the tactile textures and patterns of games like chess and dominoes, I reimagined them through Maven’s lens to create a system that felt energetic, strategic, and unmistakably on-brand.

Ovulation Icons
2025

Elle Abarca, Creative Director
Darcy Rim Nathanson, Brand Designer
Taryn Tuesday, Product Designer
Lin Mei, Product Designer
Elise Hoffberg, Product Manager

For Maven’s fertility and cycle tools, I designed a bespoke ovulation icon set that balances medical clarity with a softer, more human visual tone. I defined the underlying geometry, line weight, and state variations, then tested the icons in product contexts (dashboards, cards, education) to ensure they read clearly at small sizes and feel consistent with the broader illustration and pictogram system.

Global Site Redesign
2025

Elle Abarca, Creative Director
Darcy Rim Nathanson, Brand Designer
Luis Sordi, Developer

I led the visual direction for Maven’s global site redesign, translating a refreshed brand identity into a modular web system. The challenge was balancing performance and flexibility: the homepage needed to function as a high-performing acquisition surface while also serving as a scalable foundation for future product and marketing pages.

My focus was on defining the system behind the interface. I established layout principles, typography hierarchy, grid logic, and reusable components across hero sections, proof points, and product storytelling modules. In parallel, I illustrated and animated the site’s GIFs, ensuring motion and imagery reinforced the brand’s warmth and clarity without compromising load performance. I created a flexible framework that empowered marketing and product teams to build confidently while maintaining consistency and brand integrity at scale.

Website

Tinder

Global Brand Studio Designer

Explore Tiles
2024

Darcy Rim Nathanson, Designer
Kristina Rettig, Product Manager

I partnered with product to evolve Tinder’s Explore tiles into a scalable, test-driven surface that could adapt across markets and content types. I led multiple rounds of experimentation exploring illustration versus photography, mixed-media approaches, and no-image variants to determine what drove the strongest engagement while maintaining brand clarity.

My focus was on building the system behind the testing. I developed a modular design framework that could flex across languages, including right-to-left localization, and documented component logic to ensure consistency across iterations.

Tinder U
2022-2024

Darcy Rim Nathanson, Designer
Vahagn Azaryan, Senior Designer

I partnered closely with Vahagn Azaryan to create the visual refresh for Tinder U, evolving the college-focused experience to better resonate with today’s Gen Z audience. The original system relied heavily on traditional campus aesthetics; our objective was to create a more playful, flirty visual language that could scale globally while remaining clearly rooted in Tinder’s core brand.

Together, we redefined the framework within existing brand constraints. We built a modular system that felt lighter, more contemporary, and adaptable across markets. Following the refresh, Tinder saw year-over-year increases in both subscribers and swipes.

Stickers and Lettering
2022-2024

Darcy Rim Nathanson, Designer

A selection of in-app swipe stickers I created over time for various product features and experiments. Each sticker explores tone and motion while maintaining clarity at small sizes.

Span Studio

Studio Designer

Copi Website
2022

Nick Adam, Design Direction
Bud Rodecker, Design Direction
Darcy Rim Nathanson, Designer
Donna Speigel, Strategy and Writing

I designed the Copi website as part of a broader rebrand repositioning invasive “Asian carp” as a responsible, desirable seafood choice. Under the creative direction of Nick Adam, I translated the evolving identity system into a cohesive digital experience designed to educate, shift perception, and support long-term cultural adoption.

My focus was on bringing clarity and structure to a complex narrative. I developed a modular web framework that balanced environmental storytelling with product appeal, ensuring the experience felt clean, confident, and globally relevant. The result was a site that positioned Copi as both an ecological solution and a compelling consumer product, transforming a stigmatized species into something aspirational and accessible.

Website

Silver Anvil Award Silver Anvil Award for Excellence
Shorty Awards
Anthem Awards for Sustainability, Environment & Climate

Pacmin Studios
2021

Bud Rodecker, Design Direction
Donna Speigel, Strategy and Writing
Darcy Rim Nathanson, Designer
Alyssa Arnesen, Designer

I contributed to the rebrand of Pacmin as it evolved into Pacmin Studios. Under the creative direction of Bud Rodecker, our team developed a more dimensional brand strategy centered on “giving flight to imagination,” elevating the brand beyond craft into storytelling and experiential depth.

Within that collaboration, I focused on building the brand guidelines and print materials that translated the refreshed identity into tangible systems. I helped codify typography, layout logic, and the dynamic airfoil-inspired gesture across brand standards and paper applications, ensuring the new visual language was cohesive, scalable, and ready for real-world implementation.

FCB Chicago

Studio Designer + Art Director

Lime-A-Rita Packaging Rebrand
2017

Darcy Rim Nathanson, Lead Designer
Julie Regimand, Production
Jim Misener, Production
Scott Wulf, 3D Rendering
Brand New School, Motion Graphics

I led the rebrand of Lime-A-Rita and Lime-A-Rita Splash, redefining the packaging and visual identity to reignite relevance with a younger, female millennial audience. The objective was to evolve the brand’s presence on shelf while preserving its bold, playful DNA.

I owned the packaging design and extended the refreshed identity across a full through-the-line rollout, including OOH and digital banner campaigns. In collaboration with Brand New School, I helped translate the system into motion, ensuring the energy of the new packaging carried seamlessly into animated executions. The result was a cohesive brand refresh that contributed to renewed cultural interest and a 5.1% revenue growth reported by AB InBev in 2017, alongside increased media visibility in outlets such as Cosmopolitan.

Boeing Centennial Posters
2016-2017

Darcy Rim Nathanson, Designer
Jarred Eberhardt, Designer
Jackson Bernard, Designer

I designed one of three commemorative posters celebrating Boeing’s Centennial, part of a broader initiative to inspire interest in STEM careers among kids and teens. Created alongside Jackson Bernard and Jarred Eberhardt, each designer worked from engineering-provided dielines that allowed the poster to function both as a framed print and as a foldable, flyable paper airplane.

My assigned plane, the “Beetle,” informed the visual concept. I designed the composition around the fold architecture, incorporating pincer-like forms that referenced the insect’s silhouette while aligning precisely with the structural folds. The result balanced technical precision with playful metaphor, transforming a static print into an interactive object that could both hang on a wall and take flight.

ADC Awards, Bronze Cube in Advertising
The One Show, Print & Outdoor
Cannes Lion, Silver in Outdoor Advertising,
Cannes Lion, Bronze in Communication

Lurzer’s Archive, Published in Vol. 6 Issue